COMMUNICATION
Strategie
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DUREX LET’S TALK ABOUT BRAND LOVE …

DUREX

DUREX & TOMORROWLAND: PARTY WITH LOVE!

  • The challenge

Create an impactful in-store brand activation and consumer experience for Spring Summer 2015.
 

  • Our approach

What better then to recommend Durex become a sponsor of Tomorrowland?! Brand values, the setting and the idea of “Let the music turn you on” represented a perfect match between the 2 brands.
 
To bring this sponsorship to life, we worked on a full 360° activation platform including:
- An impactful Benelux in-store activation, offering tickets for Tomorrowland after the official sales have been closed (something money can’t buy!)
- Digital activation & social content creation
- An attractive and interactive stand at Tomorrowland
 
Discover it now and play with love…

Related expertises
  • Brand strategy
  • Brand awareness
  • Brand activation
  • Campaign production