COMMUNICATION
Strategie
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BETFIRST FIRST IN FUN, FIRST IN CASH

BETFIRST

  • The challenge

Position Betfirst as fun and profitable for their customers through a broad communication campaign.
The aim was to create a unique tone of voice: daring, unconventional and offbeat, so as to increase awareness and recruit new players.
 

  • Our approach

We introduced the dog called Lucky, a new mascot for the brand. Lucky brings fun but also symbolises the winner’s companion and helps the brand attribution.

The campaign itself consists of a TV & press campaign, supported by in-store communication in the 300 points of sale!
 

Related expertises
  • Brand strategy
  • Brand awareness
  • Campaign production
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We created a new claim “First in fun. First in cash” to increase brand leadership and awareness.