LE JOURNAL DES ENFANTS AN EASIER WAY TO UNDERSTAND THE NEWS
LE JOURNAL DES ENFANTS
HOW DO YOU ANSWER YOUR CHILDREN’S QUESTIONS?
Promote the news magazine targeted at schoolchildren and their parents.
We based our campaign on a very recognizable insight that all parents encounter on a regular basis: it’s sometimes so difficult to explain a news topic to your children in an easy, comprehensible and correct manner.
Therefore, buying JDE is not only very educational for your kids, it also saves you from inventing embarrassing stories. The tone is light and funny, centralizing the interaction between parents and kids.
The campaign was supported through 3 tv commercials and a print campaign.